Introducing Personal Agent Protocol推出个人代理协议 (Personal Agent Protocol)
Personal AI agents are taking the world by storm. People are using them to do everything from scheduling appointments to booking flights and shopping for car insurance. It’s extraordinary how fast AI is changing consumer behavior and how many of us are having those incredible “wait, it just did that” moments with our personal agents. Unsurprisingly companies are asking how they can best respect their consumers’ choices while also protecting their privacy and security.个人 AI 代理正席卷全球。人们使用它们完成各种任务，从安排预约到预订航班，再到购买汽车保险。AI 改变消费者行为的速度之快，以及我们中有多少人对个人代理产生那种“天哪，它竟然做到了”的惊叹时刻，都令人难以置信。不出所料，企业正在探寻如何在尊重消费者选择的同时，保护他们的隐私和安全。
So today we’re excited to announce Personal Agent Protocol — an open standard Meta and Sierra are developing along with industry partners at Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart that defines how personal agents interact with businesses. We’re designing it to handle authentication, empower consumers and give companies visibility into what personal agents do through their websites, APIs or company agents. It’s open for anyone to implement.因此，今天我们很高兴宣布推出“个人代理协议” (Personal Agent Protocol) —— 这是一项由 Meta 和 Sierra 联合 Genesys、Instinct、Rocket、Shopify、Stripe 和 Walmart 等行业合作伙伴共同开发的开放标准，旨在定义个人代理如何与企业进行交互。我们将其设计为能够处理身份验证、赋予消费者权力，并让企业能够通过其网站、API 或企业自有代理了解个人代理的操作。该协议向所有人开放实施。
The problem to be solved亟待解决的问题
Today most personal agents use websites and apps the way people do — loading pages and clicking through forms. When that can’t get the job done, they may call the company’s support line or open its web chat. This can take a long time, and the agent might fail to complete the task. But a direct connection could get the same task done securely in seconds.目前，大多数个人代理像人类一样使用网站和应用程序——加载页面并点击填写表单。当这种方式无法完成任务时，它们可能会拨打企业的支持热线或打开网页聊天窗口。这可能非常耗时，且代理最终可能无法完成任务。但如果建立直接连接，则可以在几秒钟内安全地完成同一任务。
To be adopted at scale, that connection has to work for all parties. Everyone wants security, but they have different needs, too:要实现大规模应用，这种连接必须对各方都有效。每个人都追求安全，但大家也有不同的需求：
- Consumers want speed, dependability, and trust — for the job to be done right the first time, by a personal agent they can count on to act in their best interests.消费者追求速度、可靠性和信任——希望由他们信赖的、能代表其最大利益的个人代理一次性正确地完成任务。
- Brands want visibility and control — to know when a personal agent is acting for a customer and to decide for themselves what it can do.品牌方追求可见性和控制力——希望知道个人代理何时在为客户行事，并能自行决定代理可以执行的操作。
- Companies building personal agents want efficiency and access — a direct, consistent way to work with participating companies.构建个人代理的公司追求效率和访问权限——希望以一种直接、一致的方式与参与企业合作。
How it works工作原理
The principle behind the Personal Agent Protocol we’re building is that consumers decide what access to give their personal agents, and companies set parameters for what those agents can do. It enables companies to work with personal agents in the way that is best for their customers: through their existing websites and APIs, or through an agent of their own.我们正在构建的个人代理协议背后的原则是：消费者决定给予个人代理何种访问权限，而企业则设定这些代理可以执行的操作参数。它使企业能够以最适合其客户的方式与个人代理合作：通过现有的网站和 API，或通过企业自己的代理。
Personal Agent Protocol starts on the website, where a personal agent can discover what the company offers and how to reach it. The personal agent then begins a session on its user’s behalf. It can start as a guest, which may be enough to check product availability or ask about a returns policy. When a task requires access to a customer’s account, they can sign in on the company’s page or use credentials they have already set up with their personal agent. The customer is always in control, deciding whether the agent has read-only or write access.个人代理协议从网站开始，个人代理可以在此发现企业提供的服务以及如何获取这些服务。随后，个人代理将代表用户开启一个会话。它可以先以访客身份开始，这足以查询产品库存或询问退货政策。当任务需要访问客户账户时，客户可以在公司页面上登录，或使用他们已在个人代理中设置的凭据。客户始终拥有控制权，决定代理是拥有只读权限还是读写权限。
The session is built on OAuth, an established standard for authorizing access. It carries across channels, so a question asked before sign-in and an order change made afterward are part of the same visit. From there, the personal agent can get the job done using whichever routes the company believes will offer the best customer experience:该会话基于 OAuth 构建，这是一种已确立的授权访问标准。它跨越不同渠道，因此登录前提出的问题和登录后进行的订单变更都属于同一次访问。此后，个人代理可以使用企业认为能提供最佳客户体验的任何路径来完成任务：
- Its website: navigating the company’s regular web pages.其网站：浏览公司的常规网页。
- Its APIs: connecting through interfaces built on standards such as MCP and OpenAPI.其 API：通过基于 MCP 和 OpenAPI 等标准的接口进行连接。
- Its agent: working through tasks that need conversation, such as a warranty claim.其代理：处理需要对话的任务，例如保修索赔。
The company decides what it makes available, the personal agent gets a consistent way to connect, and the customer gets a faster way to get things done.公司决定其开放的内容，个人代理获得一致的连接方式，而客户则获得更快捷的办事途径。
What comes next下一步计划
We want to develop this protocol with the companies and personal agent builders using it and are excited that Instinct will also be joining the effort. We welcome all partners and plan to publish the v0.1 specification later this month, host design workshops with interested parties, and publish a reference implementation to help developers get started.我们希望与使用该协议的企业和个人代理构建者共同开发，并很高兴 Instinct 也将加入这一努力。我们欢迎所有合作伙伴，并计划在本月晚些时候发布 v0.1 规范，与相关方举办设计研讨会，并发布参考实现以帮助开发者上手。
More detailed permissions could let customers and companies set limits on specific actions. Push notifications could let a company tell a personal agent the moment a flight is delayed or an order ships. Payments extensions could let a personal agent complete a purchase without sharing credit card information.更详细的权限设置可以让客户和企业对特定操作设定限制。推送通知可以让企业在航班延误或订单发货的第一时间告知个人代理。支付扩展功能可以让个人代理在不共享信用卡信息的情况下完成购买。
As personal agents take on more of our everyday tasks, companies need clear, secure ways to work with them while continuing to deliver a trusted experience. Personal Agent Protocol gives them that foundation — so the company and the personal agent can get the job done for the customer they share.随着个人代理承担起我们越来越多的日常任务，企业需要清晰、安全的方式与它们合作，同时继续提供值得信赖的体验。个人代理协议为企业提供了这一基础，从而使企业和个人代理能够共同为他们共享的客户完成任务。
“Personal AI is creating a new front door to the enterprise. Brands need a trusted way to know who an AI agent represents, what it’s authorized to do, its intent, and how to work with it securely. Personal Agent Protocol is an important step toward creating the shared foundation this new era of customer experience will require.”“个人 AI 正在为企业创造一个新的入口。品牌需要一种可信的方式来识别 AI 代理代表谁、它被授权做什么、它的意图是什么，以及如何安全地与它协作。个人代理协议是迈向创建这一新时代客户体验所需共享基础的重要一步。”
“The next era of AI is about persistent agents taking action. Rocket and Redfin are building for that world now. Our agentic technology, developed with Sierra, allows a Muse agent to move across our platform, from finding a home, to securing financing and beyond, all in real time. Nobody else has the data, technology and homeownership ecosystem to make that possible.”“AI 的下一个时代是关于持续性代理采取行动的时代。Rocket 和 Redfin 现在正在为那个世界进行建设。我们与 Sierra 共同开发的代理技术使 Muse 代理能够在我们的平台上穿梭，从寻找房源到获得融资及其他服务，全部实时完成。没有其他人拥有能够实现这一点的相关数据、技术和住房所有权生态系统。”
“As personal agents become part of everyday life, merchants have a new frontier for excellent customer service. From answering product questions to supporting purchases, returns, and exchanges, the ambition is to turn a buyer’s intent into an outcome that delights them. Personal Agent Protocol helps establish how agents and merchants can work together to make that happen.”“随着个人代理成为日常生活的一部分，商家拥有了提供卓越客户服务的新前沿。从回答产品问题到支持购买、退货和换货，我们的目标是将买家的意图转化为令他们满意的结果。个人代理协议有助于确立代理和商家如何协作以实现这一目标。”
“A customer relationship doesn’t start or end at checkout. When customers send an agent, they expect the same service they’d get themselves. We’re contributing to the Personal Agent Protocol to give businesses a standard way to recognize their customers’ agents, efficiently interact with them, and shape their customer relationships.”“客户关系并不始于或终于结账。当客户派遣代理时，他们期望获得与自己亲自办理时相同的服务。我们正在为个人代理协议做出贡献，旨在为企业提供一种标准方式来识别客户的代理，高效地与它们交互，并塑造他们的客户关系。”
